Advertisement on Patria.cz
 

1. INTRODUCTION

An advertisement on Patria website will give your company's products and services the exposure you need to impress decision makers as they visit the www.patria.cz website.

Through our web pages you'll find how to reach the most influential people. Professionally, personally and financially. According to a Netmonitoring survey, such are the readers of the www.patria.cz web pages. 45 percent of our readers have university education, 79 percent have graduated from high school and 36 percent belong among the highest social class („A category“).

2. WHO ARE WE AND WHAT DO WE DO

  • Investment gateway

Patria.cz brings you information from the financial markets and the real economy. It is an exclusive financial server specializing in investments, not a typical financial portal concerned with personal finance.

  • Strong owner

The server www.patria.cz is run by Patria Online, a.s., a member of KBC Group, one of the biggest financial groups in Europe. Its basic capital equals to CZK 101m. and the investment bank Patria Finance, a.s. is its mother company.

  • Professional content

Patria.cz offers original content created by a group of financial professionals. Our analysts, traders and brokers are writing the news under the direct influence of the markets. This is one of the special features that make our server distinct and different from any other investment server in the Czech Republic.

3. TARGET GROUP

  • Every month, more than 70,000 unique visitors open the Patria.cz web pages and they display 4,000,000 pages (source: Netmonitor).
  • Long-term results of Netmonitor surveys suggest that a typical user of Patria.cz web pages is a well-educated male in a productive age, with an above-average income and decision-making powers who actively uses the Internet. Netmonitor survey from December 2012 suggests that 73% of our users are male, 72% belong to age category of 20-55 years , 84% have at least secondary education (and 44% have University education). Regarding social status, 63% fall into A-C1 social category (42% of them into A category), at least 21% live in a household with net income higher than CZK 50,000 per month and 75% use the Internet at least every other day.

 

A typical Patria.cz user visits our web pages very often, spends quite a lot of time there and works for a prestigious company. In comparison with other investment/financial servers our readers are more loyal (on average 19 visits per month) and also more active (on average they spend on the web pages more than 2.5 hours per month).

4. ADVERTISMENT

In order to satisfy the users of www.patria.cz we offer a wide selection of both standard and non-standard advertisement products.

reklama BANNER ADVERTISEMENT

  • We offer 4 banner positions which according to our long term experience offer the best value to our clients and have the same campaign efficiency at the same time: Square, Rectangle, Leader Board and Skyscraper.
  • We offer only positions for a certain period while guaranteeing a certain number of page views.
  • Considering the growing number of visitors on the homepage it is also possible to purchase 50% or 30% of the capacity (1 out of 2/3 page views). Other positions on the server (news, sections) are only sold exclusively.
  • Taking into account our specific target group, we maintain our conservative approach while being creative.
  • We offer only a limited number of formats in limited number of positions, therefore highlighting the exclusivity of the advertisement.

NON-BANNER-ADS

  • Hypertext Tip of the day. A text link of up to 120 characters. An all-time favourite because of the above–average price-output ratio. It can be purchased as an exclusive ad, or purchased as viewed at every second or fourth page view.
    • Direct mailing. Patria.cz offers direct mailing services and we use this medium to insert advertisement into e-mails leaving our server. It is possible to insert a text advertisement (max. length 300 characters) or a banner (gif). For this kind of advertisement, we always obtain our users’ consent.
    • Individual menu item – an item in the main menu, fully at the disposal of the advertiser. Considering that the menu item is part of the server, it is a very effective form of advertisement.
    • Advertorials - PR articles are inserted into the news sectionand follow the same rules as other articles/editorials. The recommended length of advertorials is 3-6 paragraphs and the line “commercial presentation” is inserted at the end of the articles.
    • Box index – a new text format – sophisticated advertisement that is inserted into on-line data ticker and as such it is part of the exclusive information on Patria.cz
    • Partners box – a special box on the left side of the homepage. A conservative, luxury advertisement offering a possibility of displaying a logo and 250 characters.

 

5. PRICE LIST

Price list as of 1.1.2013 is available for download HERE.

Petr Žabža, tel.: +420 221 424 332 - market & administration


6. CONTACT INFORMATION 

Should you wish to contact us for further information or with an enquiry, our contact details are as follows:

Patria Online, a.s.:

Jungmannova 24
110 00 Praha 1
Tel.: +420 221 424 178
Fax: +420 221 424 179
info@patria.cz

Sales and marketing:

Petr Žabža, tel.: +420 221 424 332 - market & administration