TV Prima, the main competitor of CME’s TV Nova in the Czech Republic, plans to launch the third series of its reality show “VyVoleni 3” in Fall to replicate success of “VyVoleni 1” one and half year ago. Our view: Please note that ‘Vyvoleni 2’ has been not so successful as “VyVoleni 1” and ratings didn't go higher, in fact it needed to be rescheduled to other time. On its side, TV Nova doesn't plan to launch any new reality show and prefers to compete with soap operas. We view the news as neutral.