According to information from daily ‘Pravo’, Czech Public TV, TV Nova, TV Prima and new TV channels, advertising agencies and electronic dealers established Coalition for Digital Broadcasting. The coalition aims to negotiate with Ministry of Interior the terms of switch to digital broadcasting. A draft of new media act, proposing the year 2012 as date for shutdown of analogue TV broadcasting should also help to unblock current situation.
Our view: We view the founding of the Coalition for Digital Broadcasting as the platform for TV Nova, the leading broadcaster, with over 40% audience share, to present publicly its interests and to counteract administrative pressure. Nevertheless, we do not expect the news to impact today’s trading on the stock.