In June 2007 TVN main channel reported a slight increase in all-day audience share to 15.7%, up 0.7p.p. y/y., while Polsat audience share, at 16.8%, was down 0.2 p.p. y/y. TVN did also better than public television channels: TVP1, at 23.1% down 0.8p.p. y/y, and TVP2, at 18.2% down 3.0p.p. y/y.
Our view: We might see some positive trading impact on the back of the news today. The slightly better TVN main channel audience share came on the back of the station continuing with its old programming schedule. The station guided for an improved programming schedule to be launched in autumn, and we believe that chances for an audience share rebound towards the end of the year are significant.