According to Mediaresearch agency, TV viewership in June was the lowest in comparison with pervious years. Main reasons are extremely nice weather and spread of internet use. Viewership is generally higher in autumn and winter and decreases in spring and summer. TV Nova attracted 1m (-30k y/y) viewers in July (first 23 days), main rival TV Prima 542k (+50k y/y), state CT1 682k (+50k y/y) and CT2 181k.
Our view: The drop in TV Nova viewership and audience share in the summer months is unlikely to impact its revenue stream in any major way. We expect a neutral market reaction to the news.