The viewership of TV (1 892 CZK, -0,26%) increased during the week 30 (July 23-29) by 3.9p.p. to 38.88% in comparison with 37.43% in the week 29, according to peoplemetre metrix measures. The second private channel and the Nova’s biggest competitor TV Prima also improved its rating. Viewership of state CT1 increased by 1.1p.p., while CT2 declined by 20.5p.p. to 6.9%.
Our view: While we do not expect any significant impact for today’s trading, from the news, we note that the (17 USD, -0,41%) between two biggest Czech channels (1 892 CZK, -0,26%) and Prima increased again to almost 19p.p.