CME: Gross expenditure on TV ads increased in September by 19% y/y, to total CZK 2.55bn. In September TV stations broadcasted 39 hours more advertisements y/y: TV Nova (owned by CME) 38 hours more while its biggest rival TV Prima 42 minutes more. However, TV Prima increased its ad audience share (indicated by GRP points) by 4.1 y/y to 30.5%, TV Nova declined by 3.4 points to 59.3%.
TV’s share in GRP in the last quarter
TV Nova TV Prima CT
2005 2004 2005 2004 2005 2004
March 70.0 62.9 18.3 24.0 11.8 13.1
April 70.2 63.6 19.6 22.7 10.2 13.7
May 67.5 63.4 22.0 23.8 10.5 12.7
Jun 70.0 62.0 20.8 25.1 9.2 12.9
July 67.1 59.7 17.2 21.8 15.6 18.5
August 63.5 59.3 21.0 22.4 15.5 18.4
September 62.5 61.7 26.6 26.0 10.9 12.2
October 59.3 62.7 30.5 26.4 10.1 10.8