According to the Mlada Fronta daily, several large advertisers have the option to renegotiate their contracts should TV Nova’s viewing figures fall below 40%, which could negatively effect CME’s FY2005 revenues. Note that TV Nova forms around 50% of CME’s total revenues. TV Nova’s viewing figures fell to 36% last week from 42% in 1H05. At the same time, TV Prima’s viewing figures increased to 28.1% from 25.2%. The change in the ratings has been caused by TV Prima’s successful launch of the reality show ‘VyVoleni’ and the flop of Big Brother at TV Nova.