CME TV Nova’s ratings have fallen to 35.7% in week 37 from 37.95% in week 36 and from 42% in 1H05 in terms of audience share. TV Nova’s rival, TV Prima, slightly gained to 28.1% from 28.0%, while CT1 and CT2 were up to 21.4% and 8.4% respectively. TV Nova’s audience share suffered from the unsuccessful start of the Big Brother reality show, which lost out to a similar show, ‘VyVoleni’, at TV Prima. We expect TV Nova’s ratings to recover after VyVoleni ends.
At the same time, Swedish MTG Group has reportedly bought 50% stake in TV Prima for EUR50m. Ivan Zach should retain the remaining 50%. Zach denies any sale.