TV Trwam (Keep), a politically influential religious channel available on cable and run by Father Rydzyk, a Polish Pat Robertson, would soon start broadcasting advertisements, according to today’s “Gazeta Wyborcza” daily. We believe that despite its political influence, TV Trwam, would not pose any major threat to established players, such as TVN, on the commercial playground, due to weak power ratio, stemming from very small audience share of the station, at close to 0.36m, mostly elderly viewers.