According to LN daily, TV Nova plans to launch re-designed web page in upcoming months. Currently their web page has approx. 20,000 viewers. CEO Petr Dvorak sees opportunity to significantly increase this number via providing web page TV support and successfully compete with other established web pages, i.e. Seznam.cz – 1.5m, Centrum.cz – 0.5m and Atlas.cz – 0.2m viewers.
Our view:
This effort is in line with CME statements that they plan to invest more into internet business and benefit from booming ad market in this area. During our latest conversation with the CME, they see the possibility on the market by attracting more viewers to their web page, creating some customer base and afterwards to close it and provide some services on subscription basis. Nonetheless until we see some progress and statistics related to viewership of re-designed web page we believe the news to be neutral.