Orco Property Group merged its hotel and extended stay divisions under one brand – MaMaison Hotels & Apartments. This step was taken due to internal reorganization and should strengthen marketing emphasis on one brand. Merged division introduced also new slogan: “Live differently, Be yourself at MaMaison…”
Our view:
The news doesn’t have any trading impact at all, nonetheless we see this step as beneficial for Orco’s hospitality business as dual identity based on the duration of stay caused sometimes nuances in proper understanding of differences between the divisions.