According to peoplemetere measurements, TV Nova’s share in 6th week of 2007 declined to 38.18% from 41.19% in week earlier. The second private channel and the biggest rival TV Prima increased its rating by almost 1% to 21.01%. Also state TV slightly gained.
It seems that ratings of all other TV channels increased. Although the TV Nova’s lead lower to 17% from 21% over its biggest competitor TV Prima, we see news as neutral for today’s trading and reiterate our Buy recommendation for CME.