According to Press Distributors Association data daily copy sales of Gazeta Wyborcza in February increased by 13.4% y/y to 470,863 copies. At the same the copy sales of other dailies decreased in year-on-year terms – Rzeczpospolita down 8.9% y/y, Fakt down 1.1% y/y and Super Express down 4.2% y/y. However, on the month-on-month comparison, Gazeta was the only daily with falling average daily circulation which fell by 2.2% m/m. Sales of the main rival Dziennik increased by 9.3% m/m, due to, we believe, higher promotional spending.
Our view: We find the results as a mixed bag. Worse month-on-month performance should be attributed to a very high base of January when Gazeta copy sales grew 25% y/y.