The viewership of TV Nova declined by 1.5 p.p. in the week 27 down to 38.3% in comparison with 39.8% in week 26, according to peoplemetre measures,. The second private channel and the Nova’s biggest competitor TV Prima also did not maintained previous rating. In contrast, both state TV channles CT1 and CT2 increased their viewerships.
Our view: The difference between TV Nova and TV Prima has decreased slightly. We view the news as slightly negative for CME, but do not expect any significant impact for today’s trading.