Advertising spending is forecasted to grow faster than previously estimated in 2007, according to the latest report on global media outlook by ZenithOptimedia. The agency has increased its estimate for total ad spend growth, from 16.9% y/y to 18.3% y/y, reaching $ 28.3bn in 2007.
Our view:
We view the news as positive. (1 812 CZK, 0,28%) is bound to benefit from robust ad spend growth in CEE, via its extensive presence in Czech Republic, Romania, Ukraine, Croatia, Slovakia and Slovenia.