Swisscom CEO Jens Alder said in an interview with Dow Jones that the company was adopting an acquisition strategy to fight increasing competitive pressures on its fixed-line business. The company plans to raise CHF10bn (EUR 6.5bn) to finance acquisitions and hopes to be short-listed in the CT tender. Alder did not seem to be willing to take a more aggressive bidding approach, saying the company knows the exact price for its targets and should it lose a bid due to a price, it would not be regarded as a loss. The Swisscom acquisition target criteria are full control of the target, to be in the EU and an incumbent or spin-off.