Rating of state TV channels increased in June. First state channel CT1 increased its share by 0.8% to 20.4% and second state channel CT2 even by 2.7% to 12.9% in prime time. Share of private TV stations, TV Nova and TV Prima decreased by 0.8% to 42.6% and 2.7% to 19.6% respectively.
Our view:
CT’s share raise was caused by broadcasting of football World Championship in Germany. We believe that slightly lower share of TV Nova, which is still more or less stable over 40% level in past month will not influence today’s trading with CME.