On its website, refuted the news from yesterday that TV Nova lost its markets share leadership in CR to TV Prima. "Both articles were riddled with inaccuracies and misinterpretations of advertising indicators," said.
The original article from E15 (and later the WSJ) according to only compared advertising revenues based on the rate card prices, without considering bonuses, seasonal discounts, volume discounts and agency commissions. "It’s worth noting that neither TV Nova nor Prima has published advertising revenue figures yet and TV Nova remains the clear leader on the Czech market," firm said.
WSJ also quite clearly confused market share with audience share. Market share refers to the share of total revenues in the market, not to the amount of viewers, explains . "TV Nova’s combined audience share on the Czech market is, in fact, over 40% and our target age group is 15-54, not 15+. CETV’s market share average for the last four years has been over 70%, whereas TV Prima has remained around 20%."
According to the media group at no time was anybody at or TV Nova approached for a comment before the article went to press in either publication.