According to PAP, Axel Springer had reveal some details concerning its new daily that will be launched on 18 April. ‘DZIENNIK Polska Europa Swiat’ will be a modern newspaper aimed at young, educated readers interested in national, European and international issues. The paper will appear 6 days a week and will cost PLN 1.5. The daily's advertising campaign will be launched on 12 April and will cover TV, press, radio, outdoor and the Internet. While the price is set to be lower than a price of Gazeta Wyborcza (some PLN 2.5-3.0) and Rzeczpospolita (PLN 2.7-3.0), we expect Agora’s Gazeta Wyborcza to defend its leadership position, and we do not expect its copy-sale to drop significantly. We reiterate our Buy rating with a fair value of PLN 60 per share.