TV negotiates acquisition of portal Atlas.cz, according to information published at www.ekonomika.idnes.cz. The owner of Atlas.cz Epic Holding confirmed investors’ interest without specification of identity and number of possible applicants. Also refused any comment. According to source familiar with the transaction, the negotiation is in final stage and it would be completed by the end of the year. Epic reportedly favours as it sees it as a good guarantee of the portal future.
Our view: We do not expect any major impact of the news. At this stage it is hard to assess the credibility of the news. So far, internet strategy has focused on putting online its news and other programming content, rather than managing of general profile internet portals.