CME: Czech TV ads spending up by 14% in 1H05 According to TNS A-Connect, spending on TV ads increased by 14% y/y in 1H05 to CZK 9.8bn, which is the biggest rise in the last four years. The number of advertisers increased by 18 against 2004. TV Nova’s market share stood at 70%. Note that TV Nova forms over 50% of CME’s sales.