ITI Group, majority owner of TVN, prepares to launch new digital satellite TV platform to attract new clients. Project should be launched in October; however the supplier of satellite signal decoders still needs to be chosen. The main competitors Canal+ and Polsat with their satellite TV platforms Cyfra+ and Polsat Cyfrowy are reportedly trying to put pressure on the distributors and not to promote their products together with ITI’s.
Our view:
We see this news as neutral for today’s trading with TVN. Nonetheless digital satellite TV platform represent good business opportunity for ITI as it could benefit from some sort of joint programming with TVN Group.