According to latest version of digitalization process of TV broadcasting presented by Telecommunication Office, the process should speed up in big cities. The final proposal will be available for discussion and the Office will issue definite plan by the end of August. Latest version still counts with definite end of current analogue broadcasting by the 10 October 2010, however earlier date of couple months is still possible.
Our view:
We see the latest news as slightly negative for CME as big cities represent the most interesting advertisement market. However the discussion is still not at the end and we expect overall deadline of 10 October 2010 won’t be moved to earlier date and the compromise in between earlier and later version will be agreed among new and current private TV channels.