CEO Petr Dvořák of TV (1 916 CZK, -0,67%) said that the new Cinema channel, to be launched on December 1 by satellite and cable, could have an impact on the overall advertising market in 3-4 years. He said that might use its bonus digital station to broadcast Cinema terrestrially. TV is still in negotiations with UPC cable TV about carrying the new channel.
We expect a neutral market impact of the news. We expect new Czech cinema channel to reach 2 - 3% audience share.