CEO Petr Dvořák of TV Nova (1 916 CZK, -0,67%) said that the new Nova Cinema channel, to be launched on December 1 by satellite and cable, could have an impact on the overall advertising market in 3-4 years. He said that Nova might use its bonus digital station to broadcast Nova Cinema terrestrially. TV Nova is still in negotiations with UPC cable TV about carrying the new channel. Our view:We expect a neutral market impact of the news. We expect new Czech cinema channel to reach 2 - 3% audience share.