According to HN daily, Auto is planning to introduce new brand name for dealership of more luxurious used cars this summer. New brand name should be used for more advanced and better technically equipped cars of up to two years old. Czech Republic followed by Slovakia or Hungary should be the first markets where it should operate.
We believe that introducing new brand could be beneficial as some customers still have adverse approach towards Auto due to practices in the past. This step is basically duplicating a model from the very low end of the market where Auto already operates branches with different name Auto Diskont.