MF Dnes daily informed that TV Nova might loose rights to broadcast football if it is reluctant to pay CZK 100m instead of CZK 70m (some USD 4.3m, USD 3m respectively). Negotiation situation of TV Nova is not favorable, as Czech football achieved some milestones recently. Czech TV might be potential substitute as it is ready to handle football broadcasting on higher quality (important criteria), although price for Czech TV might be lower. We see this news negative for TV Nova as it can affect its ratings but should have no impact on today’s trading with CME. We reiterate our Buy recommendation.