TV Prima, the 2nd private channel in the Czech Republic and a rival to CME’s TV Nova decided to stop its most successful soap opera ‘Rodinna pouta’ following an appeal of a production company, which has been recently replaced. It is not clear for how long will the series not be shown.
Our view: Despite TV Nova’s rating being above 40% compared to TV Prima’s 20% this year, we believe that termination of the series may further reduce TV Prima’s ratings and support TV Nova’s bargaining power for TV ad price negotiations for next year.